Producing quality content is the only proven way to become successful in blogging. Learn how often should you blog in order to get organic traffic and build your authority.
In my blogging series, today, I am covering How Often Should You Blog? As many people are venturing into this business, it has become more popular recently.
Anyone can create a long-term passive income by producing original blog content that helps users solve their problems.
A blog can work in different ways, such as building brand awareness, bringing inbound leads, and increasing conversions.
To make it all happen, we have to keep producing more content on the topic or niche daily. A study states that 1000s of blog posts are published every minute.
Frankly speaking, I am posting two blog posts a week, which are written after long research and experience.
To grow as an authoritative blog, you want to produce a decent number of high-quality posts.
It is what the most successful bloggers are doing. Prepare an editorial calendar to put yourself into the loop and publish content consistently.
The number of posts you publish may be influenced by the below factors:
- Your Blogging Niche
- Niche competition
- Blog post topic and its length
- The target audience.
We can add more stuff to the list and will see how often should you post a blog to grow traffic and make money.
Besides, there is no need to blog daily, but the good things start from consistency. And there is no one-size-fits-all solution, as we can assume from past knowledge.
How Often Should I Post on My Blog?
It is a million-dollar question, and you will get so many answers when you search online.
You may hear me often saying that create a habit of writing 1000 words daily. The content can be for anything like social media posts or blog content.
Did you ever notice some bloggers publish more articles daily, and others publish one or two weekly?
Specific niches like News and Entertainment require writing more articles daily.
In OnlineHomeIncome, I publish two well-researched in-depth articles every week.
Publishing more adds SEO benefits; the more posts you have, the more readers will find you through search engines.
Neil Patel publishes one long form of content weekly, and Brain dean publishes one post every 4-6 weeks.
So how often should you blog to be successful? Which is right for you?
- Deciding the number of blogs to publish depends on several factors.
- It requires experimenting with several methods to know what works and does not work.
- Also, most importantly, it depends on understanding your target audience and how they consume your content.
However, Most bloggers publish two blog posts every week.
In the olden days, bloggers publish daily, but now, even they have altered their publishing frequency.
If you add more content daily, you can produce more results than the others who publish content weekly.
How Often Should You Blog? (6 Things to Know)
So, you see that most bloggers publish anywhere between two to six posts every week based on the topic.
There are certain factors to consider when it comes to determining how often do bloggers post.
And now, I am going to explain five things to help you streamline your blog content creation process.
These tips are suitable for newbie bloggers and growing bloggers who want to know how to get blog traffic daily.
1. Define Your Blogging Goal
Goal Goal Goal – Daily Goals, Weekly Goals, and Monthly Goals.
You see every blogger on earth running behind in achieving their goals.
Even my goal is to reach a 7 to 8-digit monthly income through my blog. And now, I have almost achieved a part of my milestone.
Hence, setting a goal is the first factor determining your blog posting frequency.
Let me ask a few questions.
- Why do you want to start a blog?
- Do you want to make money blogging (or) build an authority blog to grow as a brand?
- To support your business gain more traction and reaching the global market.
Nowadays, businesses are getting more conversions through inbound leads, and a blog can make it happen.
There are many reasons for people to start their first blog. After defining your blogging goals, start searching for your target audience.
When I started my first blog ‘onlinehomeincome(.)in’, my goal was to teach people how to earn money online without investment.
And I used to work on many digital platforms to earn extra income. I started writing an article every week to share my knowledge and experience. So have a clear goal in your mind.
If you have set a clear goal, your vision will not get distracted, and you can focus more on your growth.
2. Understand Your Audience Needs
It is not a simple task and requires more experience to learn the need of your audience. Audience behavior will not be the same in all niches.
I blog on make money and affiliate marketing. Since the topic has more demand, many people often search for helpful and interesting information.
You may need to publish three to four posts weekly if you are an affiliate marketing blogger.
People including college students, housewives, retired people, and job goers want to create an additional source of income.
And they need more information about a topic on how to start a blog or how to start an affiliate marketing business.
Hence, there is always more demand for helpful content in these niches.
- Some content types are review writing, product comparison, case studies, product or service knowledge, how-to guides, etc.
Finally, you will be engaged all day writing content on those above topics. So, how often should you blog as an affiliate marketer?
The answer is to publish three to four posts weekly, and that’s around 12 to 15 blog posts monthly.
Similarly, if you are a medical blogger, writing a blog post requires more time and research. You cannot publish more blogs weekly.
Moreover, your audiences are doctors, physicians, and someone in the medical industry. They don’t find time to often keep up with your daily posts.
So, you want to create a content calendar and inform your audience about your publishing frequency.
3. Observe the Niche Growth and Trend
Changes are inevitable. As a blogger, you must stay updated with the Industry topics and growth. Staying up-to-date helps you understand how often should you blog for business.
Next, you may need to experiment with your blogging frequency to understand your growth stats. For example, if you are blogging in the news industry, things are changing more rapidly.
So you may need to produce more content to grow in your niche and maintain the trend. Another thing is writing evergreen articles on your niche can help you stay ahead of trends.
So, What is Trending?
- Trending defines an event that is currently popular and discussed by many people, especially on social media platforms.
- Trending does not mean evergreen. After some time, the trend goes down.
So try to add some recipes to your content to align with the growth and trend in your niche.
For example, in the affiliate marketing niche, you can have a million ideas to write content for your blog.
Specifically, let’s look at the SEO industry. You know how it changes rapidly every single day and connects this behavior with the brand, Search Engine Journal.
When Google publishes a new update, the Search Engine Journal will publish a new blog post the next day or other.
So, to maintain consistency, their writers should observe the niche growth and trend daily.
4. Create Content Based on the Resources
Initially, in the beginning, every blogger is a solopreneur and plays multiple roles.
The blogger has to take care of all activities like keyword research, content writing, SEO, and implementing digital marketing strategies.
These responsibilities will decide how often should you blog to be successful, and you want to find ways to stretch yourself.
Time is the most critical element of running a successful blog. Even growing bloggers have a team of writers and editors.
It is hard to maintain a team with even harmony so that everyone works towards one goal. Someone in your team can write a blog post in 2 to 3 hours. Others may take more than six hours.
And you have to make sure that the content has all information needed for publishing.
These hectic processes should be managed, and here’s why the content calendar takes charge.
- Do not focus on writing fresh content only, instead;
- Update old blog posts with the latest and up-to-date information.
- Re-purpose your blog content to drive more traffic, if your blog is not getting traffic?.
- Identify blog posts that are hard to read and rewrite them with shorter sentences.
- Do email outreach and ask other bloggers for backlinks in return for a quality article.
All these activities influence your blog post publishing frequency.
Also, efficiently utilize available resources to ease the process of publishing quality blog posts.
5. Updating Old Content VS Publishing New Content
When you are just starting, you may have to focus on publishing new content for your blog. Based on the niche selection, you have to decide on how often should you blog.
Publishing more articles consistently will help Google to understand your niche and makes it easy to index your blog.
After six months, you will have about 40 to 50 articles. And if you are still focusing on producing new articles, it’s time to think about it.
The old articles will go unnoticed over time if it is not updated with the latest and up-to-date information.
So, you should pay attention to updating the old blog posts with more information and remove any outdated content.
It helps your blog to provide rich information for your audience and help you stand out from the crowd. Apart from publishing new articles, you can add the task of rewriting old posts.
SEMRUSH is the best tool to help you streamline the process of auditing old articles and notify you of the update procedure.
I publish two new posts every week on my blog and rewrite an old post with the latest information.
It helps me to gain more knowledge in the respective field and put my blog over my competitors for many keywords.
6. Monitor your Blog Performance
Google provides two free SEO tools for every blogger and webmaster.
- It is a web analytics tool that helps bloggers to track and measure their blog traffic across the Internet.
- You can track several metrics like new user visitors, page views, sessions, bounce rates, etc. This tool can help you take wise blogging decisions.
Google Search Console (formerly known as Google Webmasters):
- It is a performance monitoring tool that helps bloggers to measure their blog performance on Google Search Engine.
- This tool gives you a clear picture of how the blog is indexed by Google and monitors for errors, site load issues, and security issues.
To find how often will I post new content (blogging frequency) is to monitor the performance and ROI with these tools.
Whenever I publish a new post, I see a jump in traffic (via analytics) and CTR (via search console).
So it means that my audience is interested in gaining more knowledge about blogging and affiliate marketing.
But, it may not be true for your blog, and so only, I am asking you to monitor your metrics accordingly. Use these tools worthfully to master the art of blogging.
The important metrics to check our New Visitors, CTR, engagement, Total Links, and Speed metrics such as Core Web Vitals, Page Experience, and Mobile Usability.
How Often Do Successful Bloggers Post?
- Newbies bloggers may plan to publish two to three blog posts every week.
- Successful Bloggers sometimes publish one long post a week or sometimes two posts. They decide based on their niche and target audience.
Studies are showing that often blogging daily brings more traffic and engagement.
Blogging experts agree that they blog twice weekly, and it helps them with enough time to promote their content.
Because just publishing a blog post is not enough to increase blog traffic. You may need to spend more time promoting your content on various digital platforms.
I am confused to explain to me how often should I blog? The below three points can give you the exact answer to your question.
- Newbie bloggers can publish two to three posts per week.
- Growing bloggers can publish one to two posts per week and repurpose at least one old post per week.
- Successful bloggers are publishing only one long form of article per week.
Blogging frequency depends on other factors like blogging niche, target audience, and available resources.
The world’s famous blog Hubspot publishes one post every minute (source from Neilpatel.com).
Now, it will give you an idea about the demand for blogging and content writing and how often successful bloggers post.
Do you know that I post two articles every week and rewrite one old article to improve engagement and add value?
Wrapping Up – How Often Should I Blog to Make Money?
The aforementioned tips have given a clear view of blogging frequency. I believe it will help you determine a new blog publication schedule for your niche blog.
You may ask why a few bloggers are saying to publish one blog post daily. Yes, it gave them success once upon a time, and it’s no more.
Search engines evolved enough to identify the quality content. And they had brought a major change in the blogging industry.
Nowadays, search engines believe that long content has more information. Therefore every blogger focus on producing quality, in-depth articles.
It will take hours to write an article of about 2000 words covering all aspects of the topic. Did you get an idea now?
Do not confuse about how often should you blog.
- Learn the fundamentals from this article and start practicing it on your blog.
- Finally, don’t forget that content is the king, and marketing is the queen.
- Don’t fail in producing quality content despite focusing on quantity.
Quality always speaks over quantity.